Not every person gets to face a global health emergency during his/her lifetime. That’s why when an unprecedented crisis such as this pandemic hits, many of us are thrown into the battlefield defenseless. And businesses are no exemption to this. Leading companies are struggling financially, and the economy is going down right now.
As an owner, you have two choices: resign your venture in Dallas to fate and wait for things to stabilize or enter the battleground and re-strategize. If you belong to the latter group, you might have to rethink your business plan and reconsider things, from your annual budget down to your pay per click marketing strategies. Here are a few ways to minimize this pandemic’s negative impact on your business:
Protect Your Employees at All Costs
Nothing speaks irresponsibility than a company that puts profit above the health and safety of its employees. Customers are paying attention to how businesses are responding to the coronavirus outbreak, and the way you treat your employees reflects your values and priorities. If possible, let them work from home so that they won’t have to run the risk of catching the virus while traveling to and from work or shorten working hours rather than laying off people. Do what you can to make sure your people are well taken care of.
Boost Your Social Media Presence
At a time when many people are advised to stay home and practice self-isolation, your social media presence matters more than ever. People have more time to spare, which means that with the right marketing, your brand will profit from the increased exposure.
Keep Your Customers in the Know
While you’re at it, use your social media voice to inform your customers about the steps you’re taking during these trying times. If it’s business as usual, let them know how you’re keeping them and your employees safe.
Roll Out Additional Services/Products
The pandemic creates needs, and you best take this opportunity to roll out additional offers that your target market would look for from your brand. If you are a restaurant owner, you can pivot by offering delivery services. If you are a clothing brand, keep the business running by providing personal protective equipment or face masks.
Skip the Hard-Selling
Many brands these days are donating part of their profits to charities. Customers are likely to buy from you if they know you’re going out of your way to lend a hand during the crisis. But there’s a fine line between wanting to gain profit and genuinely wanting to help. Skip the hard-selling and keep this last tip in mind:
Lastly, Show Empathy
During these challenging times, customers would love to see empathy from brands. Show them you care by using your platform to reach out to organizations and individuals who need help the most. It also helps to send reassuring messages via social media, your website, or email.
By staying one step ahead of the crisis while still keeping everyone’s safety in mind, your business will not only survive the pandemic but will come out of it better and stronger than ever.
